Many newbies in the SEO industry think that it's better to start with hard (short) keywords when you have a huge budget for marketing and link building.
In this brief article, we show you how easy keyword research can be, even without any paid tools. I completely understand your financial situation, so let's proceed!
1️⃣ . Why is Keyword research Important?
The first step after optimizing your website code and making it faster is keyword research. Before starting the blog, you need some main and LSI keywords to make a content calendar and strategy. This part of your SEO should be perfect! Choosing the bad keywords can increase your expenses up to 50% Don't forget my words if you are a rookie.
- The right keywords mean faster traffic.
- You can make a great content silo.
- You can combine your main and LSI keywords into a long content so all of those will rank.
- If you are looking for a solid SEO plan, it's important to have at least 200-300 ready-to-use keywords before doing any link building
2️⃣. Difference between Long and Short-Tail Keywords
Short-tail keywords are recognized as hard ones with two or one words in total. For example, "Cheap headsets" is a short one that can be too hard to rank, even in the top 20. We usually use these short keywords to find more long-tail ones that are easier to rank or even create content.
Long tail keywords start from 3 words; it means if that keyword has 3 or more words in it, we consider it a long one. As a keyword gets longer, it can be easier to rank (mostly). So, as always, we start with the easier ones to get some traffic at the start :D! To find all easy keywords in your niche, it's better to start with some non-paid ones. Let's see how it goes 🤑
3️⃣ . Best Free Keyword Research Tools
Google!
The first tool that we are going to talk about is Google. If you saw, after a search, Google is offering you some related keywords that others are searching. After finding your main keywords, search them all in Google and go much deeeeper! Each keyword has many relatives, so it can take hours to find some good ones.
As you click on more keywords, the difference becomes apparent and all those keywords are getting longer each time. Focusing on easy keywords is the only way to get some traffic without that much cost (It will be free if you are ok with writing and SEO stuff).
Search Console!
As all of you know, we are not here to promote anything or rip you off 😌. One of the best free tools that you can use to find some keywords is Google Search Console without a doubt. Pro Players know that after a while, Google is going to show you some new keywords with their first impressions. If you find a new keyword with no targeted link but ranking good, it's time to use that! Targeting a keyword depends on your niche, boys :D You can't do only link building for a big marketing agency, and content marketing will be one of the best ways for you. But if you have a movie site that doesn't have any specific content, Link building and social marketing can be your solutions.
Before starting anything crazy about SEO or earning online, read about others' experiences in forums or social media. Starting an online business with a passive income isn't that easy for everyone, and knowledge is speaking here.
Keyword Planner!
Keyword planner can be the best option out there. If you are looking for traffic from Google, the Keyword Planner will work like a charm. We usually use this tool for our advertising campaigns, but it shows many good keywords without any hard competition and we recommend it for newbies or business owners. At the start, you just need to open this page and sign up there!
The other things about this tool are that it offers some more options for better results. You can choose some related URLs to get more ideas from your competitors. Using all Google's tools is easy for even a 10 year old kid, so don't pay someone for such an easy task.
ryrob!
As we checked this, they are offering a limited number of keywords in their free plan. I recommend that you create more than one account there and research as many as you can! We don't have any connections with this tool, but it looks promising, so we're promoting it for free :D
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